
“Using an eyelash serum can help to strengthen your natural lashes, keeping them long and strong and primed for growth”
Dr. Raj Arora , GP & Medical Educator
Instant longer lashes
Tried and tested by you
What it does
Instantly achieve longer, fuller lashes with our best-selling mascara. The ultra-smooth formula glides on without clumping, flaking, or smudging and stays put all day, even through heat and humidity
Ingredients
The base of the formula is purified water (Aqua), which ensures even distribution of the ingredients and provides hydration. Hyaluronic Acid helps to attract and retain moisture, keeping the lashes conditioned. For color definition, the formula contains CI 77499 (Black Iron Oxide), while Hydroxyethyl Cellulose contributes to a smooth texture and prevents clumping.
To support lash vitality, the serum includes several plant-based extracts such as Pumpkin Seed Extract, rich in fatty acids and vitamins, Panax Ginseng Extract, which helps maintain follicle activity, and Swertia Japonica Extract, traditionally used to support hair density. Additional conditioning comes from Acorus Calamus Root Extract with antioxidant properties and Saw Palmetto Fruit Extract, known to contribute to hair health and thickness.
Peptides are an important part of the formula: Myristoyl Pentapeptide-17 supports the natural growth process, while Oligopeptide-10 helps maintain the lash cycle and provides conditioning. Arginine, an amino acid, works to strengthen the lashes and reduce breakage. To complete the formula, Vitamin E (Tocopherol) functions as a plant-derived antioxidant that protects against external stressors while preserving moisture.
Benefits
✓ Covers each lash evenly from root to tip
✓ Contains plant-based and naturally derived ingredients
✓ Single shade suitable for all lash types
✓ 100% vegan & cruelty-free
✓ Enriched with serum ingredients that condition and support lash strength
✓ Money-back guarantee after 12 weeks if you're not satisfied
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“Using an eyelash serum can help to strengthen your natural lashes, keeping them long and strong and primed for growth”
Dr. Raj Arora , GP & Medical Educator
“Using an eyelash serum can help to strengthen your natural lashes, keeping them long and strong and primed for growth”
Dr. Kemi Fabusiwa , GP & Medical Educator
“Using an eyelash serum can help to strengthen your natural lashes, keeping them long and strong and primed for growth”
Kate Holden , Trichologist MIT
“Using an eyelash serum can help to strengthen your natural lashes, keeping them long and strong and primed for growth”
, Dr. Pyal, GP and Dermatologist
Our serum conditions the lash line to support the appearance of longer, fuller-looking lashes over time.
Our serum conditions the lash line to support the appearance of longer, fuller-looking lashes over time.
Our serum conditions the lash line to support the appearance of longer, fuller-looking lashes over time.
Our serum conditions the lash line to support the appearance of longer, fuller-looking lashes over time.
Our serum conditions the lash line to support the appearance of longer, fuller-looking lashes over time.